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Controversial speaker stirs up Cobar business community

Wednesday March 4, 2009

The Cobar Business Association welcomed marketing expert Don Keady (at centre) as a guest speaker for their dinner at the Cobar Bowling and Golf Club last Tuesday night. He is pictured with the night’s sponsors Sandy Cook (from the New England Credit Union) and Mel Proudlove (Orana Credit Union) as well as Cobar Business Association president Michael Cox and Mr Keady’s colleague Tom O’Donnell.

Like him or love him, Don Keady, a self confessed “controversial speaker” on all matters concerning marketing and sales was the guest speaker at the Cobar Business Association’s dinner at the Cobar Bowling and Golf Club last week.

Mr Keady’s address brought about a mixed reaction from the audience of 48 local business people, however all those who attended did agree that he was very entertaining.

The renowned speaker on all topics associated with sales and marketing, is more used to addressing large crowds (he recently spoke to 350 businessmen from the Australian Stock Exchange) but last week offered his somewhat smaller captive Cobar audience a number of tried and true sales and marketing tips.

“If you control the process, you control the result,” Mr Keady said.

He told his audience they need to “think like a consumer”.

“We don’t buy what we think we should have, we buy what we want.

“Emotion is involved in almost every single circumstance when we make a purchase.”

He said consumers see value as a “perceived thing” when purchasing.

He encouraged local business to make the most of data bases and websites as a low cost way of increasing their sales.

“Businesses should have a good website—87 per cent of people use the web for pre-purchase discovery.

“You have to use tomorrow’s tools to get today’s business.”

Mr Keady generously donated a “lucky door prize” of an online coaching program valued at $2,000 which was won by local hairdresser Kelly Bridge from BrydRgz.

Michael Cox, president of the Cobar Business Association said Mr Keady will return later this month to conduct a one day workshop.

Numbers for the workshop are limited.

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